Alibaba's CMO Explains its "Power of Small" Olympic Campaign
Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
A Los Angeles County Sheriff's Department deputy died after he was shot in his patrol car Saturday evening by an unknown assailant, and an investigation is underway that the sheriff said will press all of the department’s resources into action.
Jann Wenner, who co-founded Rolling Stone magazine and also was a co-founder of the Rock & Roll Hall of Fame, has been removed from the hall's board of directors after making comments that were seen as disparaging toward Black and female musicians. He apologized within hours.
Three British news organizations reported Saturday that comedian and social influencer Russell Brand has been accused of rape, sexual assault and abuse based on allegations from four women who knew him over a seven-year period at the height of his fame.
