Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
A black bear from Ukraine was rescued from an abandoned zoo and transferred to another in Scotland.
Ohio state troopers rescued a piglet off of a highway.
The house that Jamie Lee Curtis's character lived in during the first several Halloween movies is now up for sale.
New data shows that pet owners a paying a premium to live with their furry friends.
A study showed that the southern accent is changing and under threat.
Brazilian actress and writer Suzana Pires spoke with Cheddar News about her nonprofit for women, how Sharon Stone wrote a foreword in her new book and what it's like being a telenovela star in Latin America.
Kate Sandoval Box, beauty director of 'Oprah Daily,' shares the beauty products that staff and fans are raving about this year.
Melissa Marra-Alvarez, curator of education and research, and Elizabeth Way, associate curator of costume, both with the Museum at The Fashion Institute of Technology, joined Cheddar News to discuss how food and food culture impact fashion.
Home organizing expert Katie McCann shares tips to help you organize that tiny space to keep it accessible and safe.
Chef Chrissy of Krave restaurant offers healthy suggestions to update vibrant traditional Caribbean recipes.
