Kelly Helmuth, Chief Marketing Officer at Bestest, says she started her company after shopping for eyeglasses with her husband. When she couldn't decide which pair she liked best, she wanted to ask her friends to vote on it. We speak with Helmuth about the future of the company, and how she competes with social platforms like Facebook which already have built-in tools to build polls. Helmuth mentions that building a quality product is more important to her right now, adding that Bestest has features that Facebook tools do not. She adds that the company leads with the motto, "Why settle for a view when you can get a vote?"