Closing Bell

Amazon Announces 2023 Prime Day Sale 

Elsewhere. Amazon announced that it's going to hold its annual prime day on July 11 th through the 12 th the week after July 4. For the first time. This year, the company is going to offer exclusive deals for prime members on items that typically sell out fast. The company launched Prime day back in 2015 in an effort to boost its number of prime subscribers to promote the company's products and services and boost sales in the middle of the year. The event doesn't just benefit Amazon other major retail sites like Target and Walmart typically offer competing discounts that drive up their revenue as well.