Look out Spotify. Amazon is expanding access to its music catalog for Prime members.
Members will now be able to listen to 100 million songs in shuffle mode, without advertisements, and at no additional subscription cost. They will also be able to listen to a larger selection of ad-free podcasts, including those from CNN, The New York Times, and ESPN.
"When Amazon Music first launched for Prime members, we offered an ad-free catalog of 2 million songs, which was completely unique for music streaming at the time,” said Steve Boom, VP of Amazon Music, in a press release. “We continue to innovate on behalf of our customers, and to bring even more entertainment to Prime members, on top of the convenience and value they already enjoy."
A full subscription to Amazon Music costs $8.99 per month, while a Prime membership costs $14.99 per month or $139 per year.
Opening up the Amazon Music catalog is just the latest attempt by the e-commerce giant to sweeten the deal for Prime members. In October, the company gave members early access to exclusive holiday deals. Last spring, it also launched Buy with Prime, which allows members to purchase items from other retailers using Amazon's payment and shipping information.
Amazon Music had around 55 million customers worldwide in 2020, according to the latest official company data, though that came out in 2020 and has likely increased. For comparison, Spotify recently announced that it has 195 million paid subscribers.
While Spotify still has a dominant lead, Amazon Music is catching up with other competitors in the digital music space. Insider Intelligence, a market research firm, predicted earlier this year that Amazon Music will have 52.6 million users in the U.S. alone by the end of the year, and that it will surpass Pandora's anticipated user base of 49.1 million.