After being delayed due to the pandemic, Amazon's Prime Day is officially underway. It's the day - or in this case, two days - where Prime members get access to hundreds and deals across the site. Additionally, Amazon is investing $100 million to help small businesses attract sales. Jharonne Martis, Director of Consumer Research at Refinitiv, breaks down what we could expect from the event and how it will impact Amazon's earnings in the fourth quarter.