AMC discontinued a pilot program to charge premium prices for better seats.

<div class="block">AMC discontinued a pilot program to charge premium prices for better seats.</div>

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AMC Discontinues Plan to Upcharge for Premium Seating

Movie goers will no longer have to worry about paying premium surcharges for better seats. The company announced yesterday it is ditching its pilot program. It rolled out earlier this year to increase certain seat prices. Saying in a statement to ensure amc's ticket prices remain competitive. The sight line at A MC pilot program will come to an end at participating locations in the coming weeks and the initiative will not roll out nationwide. A MC noted 75% of its customers continue to sit in the premium seats they regularly purchase before it's rolled out.