American Eagle's Latest Campaign Hands the Camera to Customers

January 24, 2019
Updated 29d ago
It's been a long-time staple in any mall, but this season American Eagle is taking an all-new approach when it comes to marketing its newest line. The company sifted through social media posts to find its most loyal customers, then handed over creative control. Chad Kessler, the company's Global Brand President, talked to Cheddar about where inspiration for the self-reflecting campaign came from.