WHERE TO WATCH
American Express Says Shop Small on Small Business Saturday
November 29, 2019
This Saturday is the 10th annual small business Saturday. Cheddar spoke to Andy Goldberg, SVP of Global Brand Planning and Content for American Express, about the shopping holiday.
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Nov 24, 2017
Gearing Up for Small Business Saturday
American Express started Small Business Saturday in 2010. Since then, the event has grown to include neighborhoods across the country, and 7,200 "Neighborhood Champions." Amy Marino, VP of Brand Marketing for Experience and Partnerships at American Express, joins Cheddar ahead of the 8th annual Small Business Saturday. She explains how social media has helped the movement. Last year, nearly 250,000 posts were shared across social channels. This helped to get the word out and build hype. Ahead of this Saturday, consumers can go to shopsmallnow.com to find out which small businesses in their areas are participating in this year's event. In an insights survey executed by American Express, results showed that 75% of consumers are planning on shopping in one or more small businesses as part of of their holiday shopping roundup.
Nov 23, 2018
The Importance of Small Business Saturday
Small businesses in the U.S. are responsible for $4.8 trillion in GDP, according to American Express. Walter Frye, Vice President of Global Brand Content and Engagement at American Express, breaks down why it's so important to shop small.
Nov 23, 2018
Mom-and-Pop Shops Look for Holiday Boost From Small Business Saturday
Sandwiched between the massive Black Friday and Cyber Monday, Small Business Saturday is a day for mom-and-pop shops to take a slice of holiday revenue from the retail giants. Walter Frye, a vice president at American Express, sat down with Cheddar to discuss how his company is working to raise awareness about the importance of shopping small. When a shopper spends one dollar at a small business, 67 percent of that dollar stays in the local community, he told Cheddar.