WHERE TO WATCH
Americans Love Spiked Seltzer and Brands Are Finally Taking Notice
August 16, 2019
Hard seltzer has quickly grown in popularity to secure a place in the adult beverage industry. Beverage expert Paul Zahn joins Cheddar to explain why Americans are hooked on fizzy drinks.
M.M. LaFleur Looks To Help Women Running For Office
Aug 22, 2019
Companies Jockey For Position In Hard Seltzer Market
Sean King, U.S. beverages analyst at UBS, discusses the booming hard seltzer industry that has everyone from Smirnoff to Four Loko looking for a piece.
Oct 4, 2019
The Business of Booze: Newest Trends in the Spirit Industry
Cheddar explores unique new trends from canned wine to canned spiked seltzer in this episode of The Business of Booze.
Aug 30, 2019
'It Is Like a Runaway Train,' Boston Beer Company CMO Says Amid Hard Seltzer Boom
Lesya Lysyj, CMO of the Boston Beer Company, told Cheddar that its Truly Hard Selter is now bigger than Stella Artois and Blue Moon, as well as the whole cider category.