WHERE TO WATCH
Americans Love Spiked Seltzer and Brands Are Finally Taking Notice
August 16, 2019
Hard seltzer has quickly grown in popularity to secure a place in the adult beverage industry. Beverage expert Paul Zahn joins Cheddar to explain why Americans are hooked on fizzy drinks.
France’s Macron Establishes $5.5 Billion Fund for French Startups
Sep 16, 2019
'Bar Rescue' Host Jon Taffer Helps You Become a Mixologist at Home
Jon Taffer is the host and executive producer of 'Bar Rescue' -- a show that follows the hospitality expert as he tries to save bars that are on the brink. Now, he's bringing his hospitality skills to your home by creating pre-made cocktail mixes called Taffer's Mixologist. Taffer joined Cheddar to talk about his drink mixes and line of hard seltzers.
Aug 22, 2019
Companies Jockey For Position In Hard Seltzer Market
Sean King, U.S. beverages analyst at UBS, discusses the booming hard seltzer industry that has everyone from Smirnoff to Four Loko looking for a piece.
Aug 30, 2019
'It Is Like a Runaway Train,' Boston Beer Company CMO Says Amid Hard Seltzer Boom
Lesya Lysyj, CMO of the Boston Beer Company, told Cheddar that its Truly Hard Selter is now bigger than Stella Artois and Blue Moon, as well as the whole cider category.