The NFT space is rapidly growing, and Anheuser–Busch InBev wants to get in on the action. The beer giant recently partnered with VaynerNFT to boost its marketing presence. Avery Akkineni, president of VaynerNFT, told Cheddar the plan is to attract consumers to the NFT space through offering collectibles and ticketed events, plus more things planned in sports and entertainment to come. "NFTs, it's more than just sort of a marketing play. It’s really a new way, a new paradigm for consumers to engage with the moments that matter to them, engage with activities that they love, whether it's sports or entertainment or something like that," she said.