Actors Anthony Anderson and Cedric the Entertainer, known for their roles on Black-ish and The Neighborhood respectively, are teaming up to launch a "BBQ lifestyle brand" called AC Barbeque and starring in a new show called Kings of Barbeque.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.