Athleisure is a competitive industry dominated by giants such as Nike, Lululemon, and Under Armour, but Rhone is betting that it can keep up. Nate Checketts, CEO & Co-Founder of Rhone, a line of men's activewear, was with us to share the company's plan to be a winner in the space.
Checketts said he first created the company because he felt there was no premium activewear focused on men. He added that the second reason was because he wanted to develop a brand that spoke to the way modern men "live, work, and sweat." Rhone uses innovative technology that fights odor and helps with workout recovery, said Checketts.
He said the company is using a content strategy to encourage men to be better. Checketts said his apparel is named after inspirational figures such as Ernest Hemingway and Winston Churchill. With quotes integrated into the clothing, the company aims to remind consumers to be who they are trying to be.
William Shatner and LifeWave CEO David Schmidt share lessons from his “world’s oldest intern” experience and offer advice for young professionals starting out.
The Live Nation ruling is in. Diana Moss of the Progressive Policy Institute joins us to unpack what it means for competition, consumers, and live music.
Madison Air CEO Jill Wyant on taking a century-old HVAC giant public and what the IPO means for the industry, investors, and the future of the company.
Global Gaming League's founder Clinton Sparks and chairman Jeff Hoffman on their mission to bridge competitive eSports with mainstream celebrity culture.
AEVEX CEO Roger Wells joins to discuss the company's IPO and what it means for the future of autonomous defense systems in an era of rapid military innovation.
What does AI actually mean for the US economy? Andrew Husby of BNP Paribas breaks down the macro signals, risks, and opportunities hiding in plain sight.
