WHERE TO WATCH
Apple, Google, Amazon Top Interbrand's List of Best Global Brands
October 17, 2019
Daniel Binns, New York CEO of Interbrand, and Raja Rajamannar, chief marketing and communications officer at Mastercard, discuss the 2019 ranking of the work's best global brands.
Strange Bedfellows? What Tech PR and Sci-Fi Have in Common
Oct 9, 2018
Apple, Google, Amazon Top List of Best Global Brands 2018
Apple continues to be the most powerful global brand, according to Interbrand's 2018 list. Daniel Binns, Managing Director at Interbrand, discusses what separates the good brands from the great.
Feb 8, 2019
Mastercard CMO on Company's New Sonic Brand Identity
Mastercard has a brand new sound. The company unveiled its sonic brand identity during Grammy Week in Los Angeles. Chief Marketing and Communications Officer Raja Rajamannar joins Cheddar to discuss the importance of the signature melody.
May 6, 2019
Big Tech's Growing Dependency on "Big Bets"
Big tech companies such as Apple, Facebook, Google, and Amazon are at a critical stage in their life cycles. After dominating their industries with first of a kind innovation, the tech titans are now seeking new ways to jump start growth. While some of these big bets were once considered 'Moon Shots,' they may be a critical piece determining whether big tech can maintain their command on the market. Mattie Duppler, Senior Fellow at the National Taxpayers Union and President of Forward Strategies, joined Cheddar to discuss big tech's best bets moving forward.