Apple, the tech giant, is trying to trademark images of apples, the fruit. The company has been pursuing the trademark since 2017, and its latest battleground is Switzerland, where its appealing a partial trademark that would only cover black-and-white depictions of Granny Smith apples.  

<div class="block">Apple, the tech giant, is trying to trademark images of apples, the fruit. The company has been pursuing the trademark since 2017, and its latest battleground is Switzerland, where its appealing a partial trademark that would only cover black-and-white depictions of Granny Smith apples. </div>
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Wake Up With Cheddar

Apple, the Tech Giant, Is Trying to Trademark Images of Apples, the Fruit 

A Swiss food company claims that their century old logo, you see it right there under threat by an Apple lawsuit. Fruit Union Suis is worried that it might have to change their symbol which is a red apple with a white cross because the tech giant is seeking intellectual property rights over depictions of apple. Now, back in 2017, Apple applied to the Swiss Institute of Intellectual Property for the rights to the realistic black and white image of the Granny Smith Apple. But Fruit Union Suisse's director argued an apple is quote almost universal and should be free for everyone to use. That case is still ongoing.