Apple's Ad-Tracking Opt-Out Starts to Impact Social Media Platforms

Earlier this year, Apple introduced an iOS feature that allows users to opt-in or out of whether or not an app like Facebook can track their data. Apple says it wanted to give consumers more control, but tech platforms like Snap saw shares fall after hours Thursday on guidance that growth will slow down due to decreased ad sales based on high user opt-out rates, which has decreased the pool of potential eyeballs for ads. Tom Forte, a Senior Research Analyst at D.A. Davidson, joins Cheddar News' Closing Bell to discuss how Apple's option for users to opt out of ad tracking has impacted and will continue to impact social media platforms.
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