A 4000-year-old slab of rock is being dubbed a treasure map for archaeologists. The rock was found in 1900 at the site of an ancient tomb in northwestern France and it was declared Europe's oldest known map in 2021.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.