Andy Cunningham, author of "Get to Aha!" and founder of Cunningham Collective, discusses her latest book, which follows the rise of companies like Apple and examines why other companies struggle to reach that kind of success. Cunningham, who helped launch the original Macintosh computer with Steve Jobs, gives us her insights into what makes successful companies tick. In her book, she notes the importance of defining a company's DNA, breaking down choices into three categories: Mothers, Missionaries, and Mechanics. We talk about the troubles of companies like Uber and Comcast, and the recent scandal involving Harvey Weinstein. Cunningham discusses the importance of leading a company with authenticity.