*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Retired NASCAR driver Danica Patrick had to race back to the U.S. as the coronavirus pandemic began to spread. As the brand ambassador for, and investor in, Beam CBD, Patrick suggested cannabidiol products may be able help during this stressful time.
The IOC announced a first-of-its-kind postponement of the Summer Olympics on Tuesday, bowing to the realities of a coronavirus pandemic that is shutting down daily life around the globe and making planning for a massive worldwide gathering in July a virtual impossibility.
NASCAR and IndyCar have postponed their weekend schedules at Atlanta Motor Speedway and St. Petersburg, Florida, due to concerns over the COVID-19 pandemic.
The Boston Marathon has been postponed for five months due to the coronavirus pandemic. The race is sacrificing its customary Patriots Day start in the hopes of preserving the uninterrupted 124-year tradition of the world's most prestigious long-distance run.
These are the headlines you Need 2 Know for Friday, March 13, 2020.
Kate Delaney, author and host of NBC Sports Radio sus
Three-time Olympic gold medalist Jackie Joyner-Kersee discussed how athletes can only focus on what they have control over in terms of the Tokyo games, and that women in sports need to keep pressing for change.
Heather Hardy, pro boxer, has a petition urging the World Boxing Organization and World Boxing Council to remove the word 'female' from boxing championship belts.
Rapper Offset talked to Cheddar about providing opportunities and building community through his partnership with esport organization FaZe Clan.
Authorities are investigating whether deputies shared graphic photos of the helicopter crash scene where Kobe Bryant, his 13-year-old daughter, and seven others were killed, according to a newspaper report.
