*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
