*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
These are the headlines you Need 2 Know for Tuesday, Dec. 18, 2018.
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New Jersey is on track to overtake Las Vegas as the new sports betting mecca, Darren Rovell, senior executive producer at The Action Network, told Cheddar in an interview Friday. With fewer than 7 months of sports betting on its books, New Jersey is expected to hit $1.2 billion to $1.3 billion in bets by the end of the year, Rovell said.
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
Ultimate Fighting Championship president Dana White says the mixed martial arts league's five-year deal with ESPN puts it in a position to go the distance despite declining linear television trends. "Everything is going digital. Cord cutting is real. It's happening and we see it in all aspects of the business, whether it's pay-per-view or television," White said in an interview with Cheddar Thursday.
Two-time Call of Duty World Champ JKap talked with Cheddar Sports about why he's so excited to play with his new team, eUnited, and his thoughts going into Black Ops 4's first major, CWL Las Vegas.
A group of former NFL stars is launching an alternative professional football league for the offseason that will give players and fans a financial stake in their team's success. “We looked for markets where there was not a professional team, but a big enough market to support a team,” Ricky Williams, former two-time All American and one of the founders, told Cheddar in an interview on Tuesday.
We journeyed to Las Vegas this weekend for two huge events: CWL Las Vegas and LoL All-Stars. Featuring interviews with Optic's Scump, Dashy, Karma, Crimsix, and CEO Hector Rodriguez, G2's Blazt, Flyquest midlaner Pobelter, Vitality midlaner Jiizuke, and journalist Travis Gafford.
We cover the Game Awards from the red carpet, Smash Ultimate releases, Black Ops 4's first tournament starts in Vegas, and Zane takes on the rest of the Cheddar Sports team in a Smash Ultimate 1v3 showdown. Featuring IMT, MIBR, and LA Valiant CEO Noah Whinston, CLG COO Nick Allen, and interviews with Dominique 'SonicFox' McLean, Imane 'Pokimane' Anys, Lia 'SSSniperWolf' Shelesh, and OWL commissioner Nate Nanzer.
These are the headlines you Need 2 Know for Tuesday, Dec. 11, 2018.
