*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
These are the headlines you Need 2 Know for Friday, Nov. 16, 2018.
These are the headlines you Need 2 Know.
Super Bowl Champion Darrell Revis is now the face of online bookmaker PointsBet's digital sportsbook, launching later this month. Revis and PointsBet CEO Johnny Aitken told Cheddar how they're trying to educate consumers about legal sports betting.
The Golden State Warriors' star-studded lineup and three championship rings over the last four seasons have been a major revenue driver for the team's business, but the next phase of growth will rely on local real estate, said the team's chief financial officer Jennifer Cabalquinto.
The subject of gambling and esports has become a point of serious tension for gamers. For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation. According to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
These are the headlines you Need 2 Know.
Four years ago, Aziz “Hax$” Al-Yami was one of the best Super Smash Bros. Melee players in the world. But after suffering what he said felt like “an explosion” in his left wrist, Hax’s once-impressive tournament performances were marred by serious physical pain. So he found his own solution: a different type of controller. Hax talked to Cheddar Sports about his life-changing design.
Disney's new streaming service and its acquisition of Fox assets will be the main fixation when the entertainment giant reports earnings and revenue after market close on Thursday.
Alex Rodriguez parlayed a lucrative and controversial baseball career into a successful second act as the CEO of his own investment firm, A-ROD Corp. He spoke to Cheddar about his investment strategy.
Kip Levin, president and COO of FanDuel Group, said that the partnership with the New Jersey Devils will be helpful in expanding the FanDuel experience. New Jersey was the second state to legalize sports betting, opening up opportunities with companies like FanDuel and DraftKings.
