*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
The WNBA champion and 2016 Finals MVP just landed a gig commentating for the men's game on TNT. But she doesn't want to be thought of as bringing a "female voice" to the table, but rather, simply, a "varying opinion."
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
Paul Allen, who co-founded Microsoft with Bill Gates and went on to become one of the country's most prolific philanthropists and technologists, died Monday at 65.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
The markets looked to recover from a major sell-off on Wednesday. The Dow closed down more than 800 points. The Florida Panhandle is reeling after Hurricane Michael tore through the region causing catastrophic damage. And Razer launched a handful of new products, including the Razer Phone 2, to make gaming more accessible. Kevin Allen joins Cheddar to explain what makes the products stand out in the gaming world.
These are the headlines you Need 2 Know.
With the Yankees on the brink of elimination in the first round of MLB playoffs, the league and television networks have a shared interest in making sure popular teams and big rivalries stick around into the postseason, said James Yoder, founder and CEO of Chat Sports. This is how he thinks they can do that.
