*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Luis Rubiales, the head of the Spanish soccer federation, announced his resignation in an interview with Piers Morgan after he faced backlash over a kiss he gave to Spanish soccer star Jenni Hermoso following the team's World Cup final win.
Michigan State University suspended football Mel Tucker without pay after reports he allegedly sexually harassed an activist last year.
Novak Djokovic has won the U.S. Open for his 24th Grand Slam title by using every ounce of his energy and some serve-and-volley guile to get past Daniil Medvedev 6-3, 7-6 (5), 6-3 in the final in New York.
Diede de Groot has won her 12th straight Grand Slam wheelchair singles title. She beat Yui Kamiji on Sunday in the U.S. Open women’s final.
Rubiales kissed Jenni Hermoso during the awards ceremony after Spain beat England to win the title on Aug. 20 in Sydney, Australia. The player said it was without her consent.
Gauff is the first American teenager to win the country’s major tennis tournament since Serena Williams in 1999.
The Lions walked into roaring Arrowhead Stadium on Thursday night, where the Kansas City Chiefs are nearly unbeatable and were trying to open their latest Super Bowl title defense with a win, and proved what Detroit coach Dan Campbell has come to know in turning around the long downtrodden franchise.
Spanish soccer star Jenni Hermoso said a kiss from federation president Luis Rubiales after the team's World Cup win was sexual assault.
Because tennis balls are extremely hard to recycle and the industry has yet to develop a ball to make that easier, nearly all of the 330 million balls made worldwide each year eventually get chucked in the garbage, with most ending up in landfills.
“You cannot imagine," he said. "One player (is) gonna die, and they’re gonna see.”
