*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Shoes off and dropped near the visitor’s dugout in San Francisco, Christian Walker begins his barefoot stroll through the perfectly manicured grass and makes his way into right field, where he plops down for a much-needed dose of Vitamin D on a sunny, summer Bay Area day. It's a welcome chance for a good stretch and fresh air following a cross-country flight from Washington.
PGA Tour leaders defended its merger deal with Saudi Arabia's LIV Golf tour before a Homeland Security subcommittee on Tuesday.
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Pro surfer Mikala Jones has died at 44 in a freak accident.
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Northwestern University fired its head football coach Pat Fitzgerald over allegations of hazing. Fitzgerald said he was "disappointed" to learn of the allegations.
A new pickleball venue has just opened up in Connecticut in a most unlikely location: a former department store. Here's an inside look.
Northwestern fired coach Pat Fitzgerald on Monday amid a hazing scandal that called into question his leadership of the program and damaged the university's reputation after it mishandled its response to the allegations.
The New York Times is disbanding its sports department and will rely on coverage from The Athletic, a website it acquired last year for $550 million.
“Ladies and gentlemen, please, if you are opening a bottle of Champagne don’t do it as the player is about to serve. Thank you,” Australian umpire John Blom announced just after the start of a match on No. 3 Court.
