*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Kayla McDonald, 19, a budding collegiate gymnast, is paving her own path and doing it with some history tacked along.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
Willis Reed, who dramatically emerged from the locker room minutes before Game 7 of the 1970 NBA Finals to spark the New York Knicks to their first championship and create one of sports’ most enduring examples of playing through pain, has died. He was 80.
Shohei Ohtani emerged from the bullpen and fanned Los Angeles Angels teammate Mike Trout for the final out in a matchup the whole baseball world wanted to see, leading Japan over the defending champion United States 3-2 for its first World Baseball Classic title since 2009.
No. 1 seed Indiana Hoosiers have been eliminated from the March Madness women's tournament.
Fanatics is now the official jersey supplier of the National Hockey League, replacing Adidas, and the deal will kick off in the 2024-2025 season.
The NCAA men's tournament is down to the Sweet 16, which kicks off on Thursday.
Trea Turner, Paul Goldschmidt and an unrelenting U.S. lineup kept putting crooked numbers on the scoreboard, a dynamic display of the huge gap between an American team of major leaguers and Cubans struggling on the world stage as top players have left the island nation.
The top four seeds in the tournament were given to South Carolina, Indiana, Virginia Tech and Stanford — and the Cardinal was the first to bow out.
March Madness is heading to the Sweet 16 without a handful of top teams. Two No. 1 seeds, Kansas and Purdue, No. 2 seed Arizona and No. 4 seed Virginia are all gone — and gone with them are millions of busted brackets.
