Artificial Intelligence Enhances World Cup Fan Experience
*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
The Drone Racing League kicked off its 2021-2022 world championship season this week. Spanning across 14 different locations over the course of the year, 12 of the world's best drone pilots will be racing against each other to bring home the title. Drone racing has grown in popularity over the past year, with the Drone Racing League seeing an uptick of nearly 200 percent average viewership, 90 percent in virtual drone racing participation and 60 percent fanbase growth over social media. Rachel Jacobson, President of the Drone Racing League, discusses the future of the sport and why she thinks drone racing will soon be on par with traditional sports.
Bill Enright, Editorial Lead for Gambling and Fantasy Content at Sports Illustrated, shares his insight into the strategy behind betting on NFL futures, such as who will win the Super Bowl or MVP award.
Sponsored by BetMGM
Jeff Stoneback, Director of Trading at BetMGM, discusses his betting insights for Super Bowl LVI futures, and says a pair of NFC East teams could make some noise come playoff time.
Sponsored by BetMGM
The final Grand Slam tennis tournament of 2021 will be lacking some of its biggest stars including Venus and Serena Williams, Roger Federer, and Rafael Nadal. However, with legendary names missing from the court, it could provide an opportunity for future superstars to shine. Jon Wertheim, a senior writer at Sports Illustrated, joined Cheddar to discuss the fallout from the cancellations. "This is tennis' version of the NBA after [Michael] Jordan," he said. "Some Kobe [Bryant] or some LeBron [James] will come along, and we'll have new champions to cheer for."
Cheddar Bets, sponsored by BetMGM, is a first-of-its-kind look at the intersection of sports betting and financial markets with insider intel from BetMGM's oddsmakers.
