*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
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Known as the Indians since 1915, Cleveland’s Major League Baseball team will be called Guardians.
The Tokyo Games have arrived at last, after a yearlong delay. They're a multinational showcase of the finest athletes of a world fragmented by disease.
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Fireworks burst over the Brisbane River and high-rise buildings across the city as people cheered, danced and celebrated the confirmation of Brisbane's bid to host the 2032 Summer Olympics.
A Nashville Predators prospect has come out as gay. Luke Prokop posted on Twitter he is no longer scared to hide who he is.
Candace Parker grew up playing video games and now she’ll be the first female basketball player on the cover of one.
Fans will be banned from the Tokyo area’s stadiums and arenas when the Olympic Games begin in two weeks.
American champion Sha’Carri Richardson cannot run in the Olympic 100-meter race after testing positive for a chemical found in marijuana.
