*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Gewn Goldman got to be a Yankees' bat girl on Monday night at age 70 — a full 60 years after she was turned down because of her gender.
At the 2021 U.S. Olympic track trials, Sydney McLaughlin finally outraced Dalilah Muhammad to earn the victory, and the record, that Muhammad kept grabbing whenever they met.
The Tokyo Olympics are not looking like much fun: Not for athletes. Not for fans. And not for the Japanese public.
German soccer clubs are banding together to display rainbow colors during the country’s match against Hungary at the European Championship after UEFA rejected host city Munich’s plan to do the same.
he Supreme Court has decided unanimously that the NCAA cannot enforce rules limiting education-related benefits that colleges offer to student athletes — things like computers and paid internships.
Weightlifter Laurel Hubbard will be the first transgender athlete to compete at the Olympics.
A sharply limited number of fans will be allowed to attend the Tokyo Olympics. The decision announced Monday comes as organizers try to save some of the spirit of the Games where even cheering has been banned.
The trend of removing sponsor bottles at European Championship news conferences was started by Cristiano Ronaldo. UEFA has now asked teams to stop it.
Sports remains one of the last things people are willing to watch live, which is making it lucrative for networks and streamers alike — and leagues are asking them to pay up.
J&J Contamination, New Israeli Government, Djokovic wins. Here are the headlines you Need2Know for Monday, June 14, 2021:
