*By Carlo Versano*
If there's one person aside from the 800,000 unpaid federal workers who is hoping the government shutdown ends soon, it's Keisha Lance Bottoms.
The mayor of Atlanta is less than two weeks away from hosting Super Bowl LIII, which is a logistical and security nightmare even when the city's airport *isn't* being slowed down by mass TSA sick-outs.
"I'm extremely concerned," Bottoms said of the possibility that the shutdown may continue through Super Bowl weekend.
Though Atlanta is "no stranger to big events" ー it has hosted Super Bowls, MLS championships, college football championships, and, of course, the 1996 Olympics ー it relies, as every city does, on government workers like air-traffic controllers and TSA agents to move people in and out of its airport, the world's busiest. Bottoms said the prospect of thin airport staffing is "quite frightening" during a week when passenger traffic is [expected](https://www.atlantamagazine.com/news-culture-articles/by-the-numbers-what-atlanta-can-expect-as-super-bowl-liii-comes-to-town/) to increase by a full 33 percent a day, with 750 additional flights landing daily at Hartsfield Airport.
"We are most concerned about security" at the airport, Bottoms said. Stadium and game security will be handled by private contractors and a mix of local and federal law enforcement agencies unaffected by the shutdown.
Super Bowls are typically one-time economic boons for their hosts, and this year, when Atlanta will show off its gleaming, year-old stadium, could generate as much as $400 million in game-related revenues, according to Bottoms.
Dan Corso, president of the Atlanta Sports Council, added that the city has been planning for this year's Super Bowl since 2016, when it was awarded the bid by the NFL, and is particularly thrilled about flaunting its Mercedes-Benz Stadium. The venue has made headlines for its dazzling retractable roof and having the world's largest "halo" scoreboard, but it's also famous (in a good way) for its concession prices.
Fans can get a hot dog and a soda (with refills) at the stadium for $3.
"It's really the finest sports and entertainment venue in the world," Corso said.
Shutdown or not, Bottoms said the city is gearing up to host the Rams and Patriots in what is expected to be an exciting match-up, after both teams scraped by in overtime to reach the big game (and not without [controversies](https://www.nytimes.com/2019/01/21/sports/nfl-calls-los-angeles-rams-new-england-patriots.html).
"It's an opportunity for us to showcase our city in a way that we wouldn't otherwise have on the worldwide stage," Bottoms said.
"You can already feel the energy."
For full interview [click here](https://cheddar.com/videos/stage-is-set-for-super-bowl-liii-in-atlanta).
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
