By Stephen Whyno

AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.

The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.

It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.

Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”

“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”

The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.

“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”

Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.

“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.

Share:
More In Sports
Super Bowl Magic: Mahomes, Chiefs Beat Eagles 38-35
Kansas City Chiefs place kicker Harrison Butker (7) kicks the game-winning field goal as punter Tommy Townsend (5) holds during the second half of the NFL Super Bowl 57 football game against the Philadelphia Eagles, Sunday, Feb. 12, 2023, in Glendale, Ariz. (AP Photo/Charlie Riedel)
Damar Hamlin Cleared to Play, 4 Months After Cardiac Arrest
Having spent the past several months meeting President Joe Biden, raising millions of dollars for his charitable foundation and promoting the benefits of CPR training, Buffalo Bills safety Damar Hamlin can focus now on the next big objective in his life: returning to football.
Anheuser-Busch Gears Up for Super Bowl Ad Game
Benoit Garbe, chief marketing officer at Anheuser-Busch, joined Cheddar News to discuss Super Bowl ads and what lies ahead after the company ended an exclusive deal with the big game last year.
LeBron Sets NBA Career Scoring Record
Kareem Abdul-Jabbar, left, hands the ball to Los Angeles Lakers forward LeBron James after passing Abdul-Jabbar to become the NBA's all-time leading scorer during the second half of an NBA basketball game against the Oklahoma City Thunder Tuesday, Feb. 7, 2023, in Los Angeles. (AP Photo/Ashley Landis)
Load More