This handout provided by AT&T shows a football helmet developed for quarterbacks who are deaf or hard of hearing, at Gallaudet University in Washington D.C., Sept. 22, 2023. The innovation allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback's helmet. (Matt Monath/AT&T via AP)
By Stephen Whyno
AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.
The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.
It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.
Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”
“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”
The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.
“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”
Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.
“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.
Frank Schwab, NFL and Betting Writer, Yahoo Sports, joins Cheddar Bets to break down what bettors should be wary of and opportunistic about when betting on football games featuring winter weather.
Sponsored by BetMGM
Alex Christenson, host of Brown Bag Bets, joins Cheddar Bets to break down how bettors should think about betting NBA over/unders and player props on a nightly basis.
Sponsored by BetMGM
Cheddar Innovates gets a look at the satellite that's searching for the earliest light from the big bang, plus a former Nike executive breaks down what the new era of sportswear looks like.
Stefan Olander, co-founder of sportswear company Omorpho, joins Cheddar Innovates to talk about his 'gravity sportswear' concept and why our workout clothes need an overhaul.
MARLOWE., the men's skincare and grooming brand, has announced 23-year-old professional boxer Ryan Garcia as "Chief Marlowe Officer" and co-owner of the brand. In this role, Ryan will help boost brand awareness, oversee product design, and strategize digital marketing content for his signature products. Ryan joined Cheddar to discuss the partnership and his boxing career.
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
Laine Higgins, college sports reporter for the Wall Street Journal, joins Cheddar News' Closing Bell where she discusses the college football coaching carousel and says Lincoln Riley, Brian Kelly, and Mario Cristobal leaving for new schools this quickly is not normal.
