The auction house is partnering with streetwear brand Highsnobiety to feature classic paintings on a series of T-shirts, hats, and hoodies to appeal to a younger demographic.
BUSINESS
Auction House Sotheby’s Uses Streetwear to Attract Younger Buyers
The auction house is partnering with streetwear brand Highsnobiety to feature classic paintings on a series of T-shirts, hats, and hoodies to appeal to a younger demographic.