No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event. The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands. We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.

Share:
More In Culture
Emma Grede on Working With Kardashians, Her Fashion Brand and Balancing Family Life
One of the most self-made and success stories in the country, Emma Grede, has worked along with the Kardashian Jenner family on many of their best-known brands. Grede, CEO and co-founder of Good American, gave back to the next generation of business leaders as a featured speaker at the Chase for Business Make Your Move summit last week. She spoke with Cheddar News about her career, her company's fashion brand, working with the famous Kardashian-Jennifer family and balancing her own family life.
DiGiorno Releases Thanksgiving Pizza
DiGiorno is offering a pizza with toppings that include turkey, big chunks of turkey, sweet potatoes, green beans, cranberries, crispy onions and gravy.
Ryan Gosling Stars in 'The Fall Guy'
The upcoming movie, 'The Fall Guy,' stars Ryan Gosling as a stunt man who has to locate a missing movie star all while solving a major conspiracy.
What's Premiering in Theaters Friday
If you're looking for plans this weekend, we've got you covered since there are a few fun movies hitting theaters first up. Cheddar News has more.
Load More