By Chloe Aiello

Bacardi is getting beach ready with its newest rum flavor, Bacardi Lime ー and North American vice president, Roberto Ramirez Laverde, said summer is the perfect time to launch.

"We have seen a lot of growth during warm weather months and occasions. As soon as the weather warms up a little bit, consumers want to take their drinks outside," said Ramirez Laverde told Cheddar. "Now they can enjoy it with any Bacardi Lime cocktail."

Ramirez Laverde said his favorite ways to enjoy the new Lime flavor are sipping it in a refreshing lime cooler, or putting a splash into beer.

"I'm Mexican and we used to use lime in everything. So when having a beer, if you spike it with one ounce of Bacardi Lime, it's so refreshing, it's amazing," he said.

Lime is Bacardi's ninth flavor variation, and retails for $12.99. Ramirez Laverde said both flavored rums and premium rums, like the Premium Collection Bacardi rolled out last year, are major drivers of growth for the company.

For full interview click here.