It's never to late to bake your loved one a sweet treat for Valentine's Day, and it's even easier if it comes in a cup. Miss Jones Baking Co.'s Sarah Jones joins Cheddar to discuss her company's new line of Desserts-in-a-Cup. She explains the benefits the single-serving, portion-controlled confections.

The new line will be available on Amazon later this year. Jones weighs in on how the e-commerce giant's new shipping policy will impact her business. She also discusses why her company puts such a premium on high-quality ingredients.

Miss Jones Baking Co. also has its own line of apparel featuring the company's signature catchphrases. Jones considers whether she's positioning the business to be a lifestyle brand. Finally, she reveals the best treats to bake this Valentine's Day.