By Michael Teich
The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe casino.
"We're just excited about now that finally the league has allowed us to use the marks and logos in a casino where we've been prohibited [from] doing that in the past," the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
The Ravens are the second NFL team to ink a deal with a casino and are following in the footsteps of the Dallas Cowboys.
The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site.
The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, Rochlitz said.
Earlier this year, the Supreme Court struck down a New Jersey law prohibiting sports betting, clearing the way for individual states to formalize the practice.
As of now, Nevada, New Jersey, New Mexico, Delaware, West Virginia, and Mississippi are the only states with full-scale legalized sports betting.
Rochlitz isn't concerned that an affiliation with a casino will damage his team's brand integrity.
"It's similar to drinking and those types of things. The league has those rules and regulations that they've set up and we're going to follow those league regulations," he said.
The NFL is estimated to add an additional $2.3 billion in revenue from sources related to legalized sports betting, according to the American Gaming Association ー more than the combined $1.7 billion projected for the NBA and MLB and $216 million expected for the NHL.
For full interview click here.