New data shows the Barbie phenomenon is having a huge impact on retail sales, particularly in pink items.

<div class="block">New data shows the Barbie phenomenon is having a huge impact on retail sales, particularly in pink items.</div>

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'Barbie' Craze Leads to Uptick in Pink Sales

And it's a pink world. New data shows the Barbie phenomenon is having a huge impact on retail sales. Sales of pink items have skyrocketed since the movie's release of July on July 21st. That's according to market research firm which tracks retail point of sale data. Now, the research found increased sales in Barbie toys and accessories. No surprise there. Right. Barbie toys and accessories accounted for six out of the top 10 doll items sold during the week the movie's release. But the research also found an uptick in pink cookware and footwear sales. Dollar sales of pink cookware products grew 27% in the second quarter versus the same time just a year ago. Search 652% compared to the second quarter of 2019. I am seeing pink everywhere whether it's subconsciously, but I feel like I and men and women, Kristen, I've seen a lot of pink lately.