Barnes & Noble announced a $40/year membership program in a bid to outlast competition.

Barnes &amp; Noble announced a $40/year membership program in a bid to outlast competition.

Closing Bell

Barnes & Noble Announces Membership Program

Well the nation's biggest bookstore Barnes and Noble launching an effort to better compete with other bookstores, other companies really Barnes and Noble announcing a $40 a year program that includes 10% discounts, free shipping along with add ons. These are perks that I like, like a tote bag and bigger lats signed me up for that. Well a free lower to membership also available that will act as a rewards program allowing customers to earn points that they can later use the purchases. So for every $10 that the shoppers spend, they'll receive a virtual stamp and 10 virtual stamps or $100 in purchases gets you a $5 credit towards future purchases. Now paying customers who do opt in for the $40 a year plan, they'll also receive the same perks loyalty program, times like this, they can be successful for companies leading to more sales. Also allowing businesses to collect more of our data. So for Barnes and Noble that may include what people are reading, how often they purchase. Of course, allowing the company to better target its own readers. So let us know if you're gonna sign up