Penn National Gaming recently made an agreement to acquire sports betting and media platform TheScore in a $2 billion deal. Jon Kaplowitz, head of Penn Interactive, joined Cheddar to discuss how the acquisition will integrate into the company's established business model. He noted that while competitors spend a great deal of money on advertising and partnerships, Penn plans to tap into its existing base of online casinos and its brands like Barstool Sports, acquired last year, in order to keep pace with rival betting platforms.