Amazon wants to diversify the shopping experience ー and the company is offering Cyber Monday incentives to consumers to do just that. If shoppers us their phone's camera features to shop with the Amazon app, they can score $5 off their purchase. The e-commerce giant has also seen an increase in voice shopping through its Alexa assistants. Amazon spokesperson Adam Sedo spoke to Cheddar's Nora Ali at one of the company's fulfillment centers in Robbinsville, N.J., about what new kinds of technologies Amazon has introduced to help customers switch up their online shopping.