October 20, 2020
Democratic presidential nominee Joe Biden may be gaining ground on President Donald Trump’s preferred platform — Twitter.
New data from online video analytics company Conviva shows Biden had more Twitter engagements — which include comments, likes, and retweets — than Trump. The presidential hopeful averaged 148,6000 engagements per post during the Sept. 14 to Oct. 13 period, while the tweeter-in-chief only reached 136,100 engagements per post.
While Trump has almost eight times as many followers on Twitter than Biden, the Democrat has been gaining followers at a faster rate over the last 2.5 months. And while Trump still gets more retweets, Biden is getting more likes.
Trump also still maintains a heavier presence on Instagram and Facebook, but Biden has gained more followers on Instagram than Trump over the last two months. Still, Facebook seems likely to remain more of Trump’s domain both in terms of engagements and followers.
Social media can be a way to reach younger voters, and while traditionally not the largest voting demographic, 63 percent of 18 to 29-year-olds surveyed said they will "definitely be voting" in the upcoming election according to a Harvard Kennedy School poll. About 47 percent of the demographic had the same response when they were surveyed around the same time in 2016.
Trump’s use of social media political advertising had also been widely credited for helping him win the presidency in 2016. However, Biden seems to be matching Trump dollar for dollar on Google and Facebook recently with Advertising Analytics estimating both candidates spending $50 million over the last month on digital ads for their respective campaigns, the New York Times reported.