The Truth Initiative will debut a new campaign at the MTV VMAs on Sunday. The documentary-style video explores how big tobacco companies are targeting people with mental health issues and members of the military. Jasmin Malone, managing director of marketing at The Truth Initiative, explains how the tobacco industry is making $37 billion a year selling cigarettes to people with mental illnesses. In addition, she says that the Department of Defense spends more than $1.6 billion annually on tobacco-related medical care.