Bitcoin for Lamborghinis? Hodl.vc Tapping into Luxury Market with Moon Assets

A new player in the cryptocurrency space is looking to build an ecosystem around this emerging market. Hodl.vc Founder and Managing Partner Ivan Soto-Wright explains how this company is tapping into the luxury market. "We are thinking how do we actually make a lasting impact on the space," says Soto-Wright. Hodl.vc has founded three key products: Moon Assets, Apollo, and Eltcoin. Moon Assets launched in December 2017 as an e-commerce platform that enables people to buy luxury cars through Bitcoin. "For us it was an experiment and it turned into much more," said Soto-Wright. The platform now brokers Lamborghinis through Bitcoin, with plans to launch new verticals in the future.

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