The holiday season is off to a hot start, with Thanksgiving shopping breaking records for online sales. Mickey Mericle, vice president of marketing and insights at Adobe, joined us to chat about this season's most notable trends.
Adobe is forecasting online sales this season to be over $107 billion, nearly 14 percent higher than last year. The company expects e-commerce to outpace in-store retail by 10 percent. Even though Black Friday has tons of deals, Adobe predicts Cyber Monday to become the largest online shopping day in history.
Mericle breaks down how retailers are reinventing the ways their advertising reaches consumers. She says social media is the fastest-growing way to stand out. Despite growth on platforms like Twitter and Facebook, Mericle says email is still the most popular way.
Zainab Salbi, founder of Women for Women International and co-founder of Daughters for Earth, shares why she is putting women in positions of power to fight the climate crisis.
The federal tax collector said Monday that roughly 940,000 people in the U.S. have until May 17 to submit tax returns for unclaimed refunds for tax year 2020, which total more than $1 billion nationwide.
Allies of Florida Gov. Ron DeSantis and Disney have reached a settlement agreement in a state court fight over how Walt Disney World is developed in the future.
Ahead of the WNBA season and in the midst of March Madness, New York Liberty CEO Keia Clarke discusses the team’s new deal with Barclays and bringing even more attention to women’s sports.