Blue Apron reported a smaller drop in revenue than expected for the fourth quarter on Tuesday. Tonya Garcia, Retail Reporter at MarketWatch and Jason Moser, Analyst at The Motley Fool, join The Long and The Short to discuss where the meal kit delivery company goes from here.
The main focus on Blue Apron has been its customer growth. This quarter it reported a loss of 15% year-over-year in customers, reflecting a cut in marketing spend. Moser says the company's biggest issue is building up that loyal customer base with the little amount of money it has for marketing. It won't make investors feel at ease until they see some solid growth in the user category.
Plus, what sets Blue Apron apart from the others? Garcia says in this type of competitive industry each company needs to have that one thing others don't. Right now, she's not seeing anything unique about Blue Apron. She's hoping if it ramps up market spending it can figure out that key piece to the puzzle.
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It's a tough time for the job market. Amid wider economic uncertainty, some analysts have said that businesses are at a “no-hire, no fire” standstill. At the same time, some sizeable layoffs have continued to pile up — raising worker anxieties across sectors. Some companies have pointed to rising operational costs due to U.S.'s new tariffs, while others have redirected money to artificial intelligence investments. Workers in the public sector have also been hit hard. Federal jobs were cut by the thousands earlier this year. And many workers are now going without pay as the U.S. government shutdown has now dragged on for more than a month.