Blue Apron Stock Hits Record Low with Weight Watchers Announcement

March 9, 2018
Updated 9mo ago

Zoe Henry, Reporter for Inc. Magazine, discusses Weight Watchers' announcement that it will offer a meal-kit service sold in grocery stores.

Blue Apron stock closed down 16% Thursday on the news, hitting a record low. Henry talks what Blue Apron needs to do to stand out in the crowded space, adding that diversifying its options with more vegan offerings or other food trends could be a good differentiator.