Body Positivity Is the Secret to Aerie's Success

April 15, 2019
Body positivity is more than a social movement, it's also a key to the young female consumer ー and intimates brand Aerie's investment in body positive marketing has certainly paid off over the years, Jennifer Foyle, global brand president of Aerie, the intimates brand from American Eagle Outfitters. "We needed to break into the market, and we wanted to do something different, and we wanted to do something that meant something for young women today. We started with not airbrushing our models, but it became so much more," Foyle said. "These girls come into our store and love what we stand for ー and certainly it's paid off."