The experience economy is on the rise as consumers are trending toward spending money on events rather than things. Velocity Black wants to capitalize on the shift with a subscription service app catering to the elite.

Velocity Black is a concierge-style membership service that offers experiences like private blue whale watching tours, flying a fighter jet to the edge of space, and taking a submarine down to the ruins of the Titanic. The service charges a baseline annual fee of $2,400 and then adds expenses on top of that.

Zia Yusuf is the CEO of Velocity Black and he explains that for the cash rich and time poor, time is the greatest luxury. It is the only thing we are not getting back.