Jon Bon Jovi and his son, Jesse Bongiovi, are longtime fans of rosé. That is why the father-son duo is going into the industry together with a brand new line, "Hampton Water."

Jesse Bongiovi joins Cheddar ahead of the launch of his new rosé. He gives Cheddar a sneak peak and explains why rosé was the right move for his rocker dad and himself.

Jon Bon Jovi has jokingly called rosé "pink juice," but was immediately interested in something bigger when his son came up with the name Hampton Water.

Bongiovi explains that he wanted his rosé to be the best of the best. They settled on a region that no one was producing rose from.

When asked what his favorite Jon Bon Jovi song is, Jesse Bongiovi said his personal favorite is Bed of Roses.

Hampton Water should be on shelves by the end of the month or early March.